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“CampaignAlyzer is a web-based application that acts as a central repository platform where organizations can store their marketing campaign values in one database. Marketing agencies and digital marketers across an organization would have the ability to collaborate in tagging online and offline campaigns.”

Allaedin Ezzedin – Sr. Digital Analytics Manager, E-Nor Inc.

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CampaignAlyzer offers more useful features than any other tagging solution. So you can do more to customize the experience.

Some of CampaignAlyzer Feature Highlights

Clean Channel Reports

CampaignAlyzer ensures tagging consistency by providing a “how to” tagging model for application users. Users can conveniently reference previous values and campaigns as a future guide.

CampaignAlyzer also ensures clean channel reports by restricting users to pre-defined mediums for tagging. Only administrators have access to adjust the channels/mediums list.

Role-based Access

CampaignAlyzer allows account owners and administrators to easily set up any number of users the plan selected allows and grant them the account access privileges desired.

Users are either 1) administrators who have full access to all campaigns and account settings 2) editors who can add, remove and edit campaigns 3) or read-only users who can simply view reports.

Bulk Campaign Management

This advanced feature is specifically useful for large-scale campaign management. With bulk campaign management, you can easily move campaigns that are created using other programs, such as Microsoft Excel or Google Docs, and import them into CampaignAlyzer.

URL Shortener

CampaignAlyzer utilizes the Google URL shortening service [goo.gl] for easy URL sharing and distribution across social media and other marketing channels. This service provides the option of using a short version of tagged destination URLs.

Attribution Model

CampaignAlyzer provides the option to attribute online conversions to the very first campaign or the most recent. If the first-touch tracking model is preferred, CampaignAlyzer will append the “utm_nooverride=1“ query parameter to the end of all tagged URLs.

Data Export

Organizations may want to share campaigns and tagged URLs with third party marketing agencies, without granting them access to the tool. CampaignAlyzer solves this issue by providing a platform for exporting campaigns into Excel, CSV and tab delimited files.
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Why CampaignAlyzer?

Why Tagging?

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Who uses CampaignAlyzer?

CampaignAlyzer is a trusted tagging solution by many brands around the globe. Here is a sampling of our clients.

We are continually working to improve CampaignAlyzer

We appreciate you taking the time to explain how we can improve CampaignAlyzer!

If you realize that there is something you need that is missing or if you think you have found a bug, please report it to us. With your help, we will build the most reliable campaign tagging platform!

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